Local SEO isn’t just for restaurants, pet stores, and dentists. It also includes home services businesses. Home Services SEO helps companies like HVAC, plumbing, and movers rank higher in search engines such as Google, Bing, and Yahoo. This means more organic traffic and, of course, more sales.
If you own a Home Services business, there are several steps you can take to stand out from your competitors and increase your visibility. In today’s article, we’ll address some of them so that you can execute an SEO strategy that works for your business in 2024.
SEO (Search Engine Optimization) consists of optimizing your website’s exposure in search engines to escalate non-paid traffic. The lower you are in the results, the less likely your potential customers are to find your business through a search.
Home Services SEO is different from traditional SEO. Instead of focusing on general search results, it aims to improve the visibility of home services companies in local search results. This means that when people search for services in their area, businesses using Home Services SEO are more likely to appear at the top of the results.
According to a survey by Statista, many consumers in the United States use the Internet to find local businesses. In November 2021, 21% of respondents said they used the internet daily for this purpose. Another 35% reported using the Internet many times a week to find local businesses.
Thus, you must improve the profile of your online business. To achieve this, there are many actions you can take. Among them, establish your Google Business Profile correctly.
Google is the leader in search. With Google Business Profile (earlier Google My Business), you can create a free profile for your home services business. This profile displays your business information, such as contact details, description, and prices. It also shows customer reviews. By using this tool, you can make it easier for potential customers to find and learn about you. If you optimize it, you will be displayed in a local banner at the top of the search results, along with other similar businesses.
With your Google Business Profile, you can define the area where you offer your services and thus decide who sees your ad and who does not. And with your contact details, customers can call you when they visit your profile. It’s fast, efficient, and effective in boosting your business.
To take full advantage of this tool, you can:
Following these steps can improve your business’s visibility on Google services. This will attract more potential customers and increase your growth opportunities. With better visibility, you’ll better stand out from your competitors and grow your business.
Other options to improve your Home Services SEO strategy are:
Although your Google business profile lets Google know where you are located, it is helpful to include this information on your website. You should list your primary location and all areas where you offer services. It is advisable to have a header or footer that lists your locations and create a specific page for each area where you offer services. These pages can list relevant services, which helps improve your general ranking.
Add keywords related to the service you offer. For example, if you are an HVAC company, think of keywords like “boiler repair” or “mini split install”. All your services should appear as keywords often throughout your site. This is because Google knows these keywords are local services and lists local businesses when people search for them. Many Home Services SEO strategies don’t focus on service-related keywords. This means you can gain an advantage over your competition by using these keywords in your SEO efforts. You can attract more potential customers to your website by targeting the right keywords.
Having more backlinks makes your website more trustworthy. But not all backlinks are the same. A backlink from a local newspaper is more valuable than one from a friend’s Facebook page. This can include a local journalist writing about your business or a satisfied customer sharing their experience on their website. These types of backlinks can improve your website’s credibility and help you rank higher in search results.
At StoryLabs, we have everything you need to carry out a successful marketing strategy. Plus, we have some insider knowledge that we would be delighted to share with you during a discovery call. Contact one of our consultants and stand out your home services business.
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