If you own a moving company, you know how challenging attracting and retaining customers can be. You take pride in your work and want to share your expertise. But the moving industry is highly competitive, and customers have many options. So, what’s the secret to connecting with the right audience and attracting more sales for your business? The answer is right in front of you: staying ahead in the digital marketing movement.
As you undoubtedly know, marketing creates, communicates, and delivers value to your target audience. It involves understanding your customers’ needs, preferences, and behaviors and offering solutions that meet or exceed their expectations.
But long ago, the internet changed how people find and choose the company for their moving needs. Thus, you can no longer rely on traditional advertising methods like the Yellow Pages or Flyers. Now you need to bet on an innovative, effective digital marketing strategy to attract more website visitors, generate leads, and get your company back on track. If you don’t have a website yet, create one as soon as possible.
But how can you plan a successful marketing strategy without knowing your industry’s pulse and customers’ needs? Today, we’ll review facts and statistics to understand the moving industry’s short-term behavior.
The Current Landscape of the Moving Industry
Moving is a common phenomenon in America, where 27.3 million Americans (8.6% of the population) moved only in 2022. And the preferred time to carry out these relocations is in the hot months of the year. According to a survey by HireAHelper, more than half (52%) of all moves in America occur in the summer.
Besides, one of the main reasons why people move is family. The survey findings suggest that 30% of Americans who plan on moving this year do so because of family-related reasons, such as marriage, divorce, childbirth, or caring for relatives. Another reason is the desire for more space. 25% of the respondents said they wanted to move to a bigger or better home. This could be due to the pandemic, which has increased the demand for more comfortable and spacious living environments.
Another factor that influences people’s decision to move is climate change. 15% of Americans who plan on moving this year mentioned climate change as a reason for their relocation. Some of them may be concerned about the environmental impact of their current location, such as air pollution, water scarcity, or natural disasters. Others may seek a more favorable climate for their health or lifestyle preferences.
Finally, the survey reveals some interesting trends about where people move. 40% of those planning to move this year intend to stay within their city, but 18% are set on moving to a different state. This suggests that some people are satisfied with their local communities, while others are looking for a change of scenery or culture. The most popular destinations for interstate movers are Florida, Texas, and California, which offer warm weather, diverse populations, and economic opportunities.
A 2024 Full of Opportunities for Your Moving Company
According to statistics shared by Forbes, mortgage rates are expected to stabilize in 2023, giving way to the end of low home sales activity. Therefore, the experts estimate that in 2024 there may be a take-off in the demand for moving companies, so you should be prepared for it.
And how do you prepare your moving company’s marketing efforts for the coming boom of removals in 2024?
A stunning website
First, you must have a professional and attractive website showcasing your offer. Your website is the first impression for your possible customer, and as the quote says, you never get a second chance to make a first impression, so you want to make sure it’s a good one.
Besides, nothing is more uncomfortable than a poorly optimized website. Thus, your website should also be optimized for user experience, especially on mobile devices (you’re undoubtedly reading this from a smartphone, just like your clients certainly will). This means that your website should:
- Loads quickly and has a clean and easy-to-navigate design
- Has a dedicated web page for each service you offer (such as local moves, long-distance moves, packing services, etc.)
- Includes clear and compelling calls to action (CTAs) that encourage visitors to contact you or request a quote easily
- Has a responsive layout that adjusts to different screen sizes and devices
The importance of SEO
SEO stands for “search engine optimization,” and it’s improving your website’s visibility and ranking on search engines like Google, Bing, and Yahoo. SEO is a great way to get free and organic traffic to your website, but it requires a lot of work and patience.
If you want to optimize your website, you need to ensure that it is easy for search engines to crawl and index and follows the best SEO practices. Besides, you want relevant and updated content using the keywords your potential customers search for. You also want to provide helpful information that answers their questions and solves their problems.
Other powerful marketing tools you can use for your moving company are offsite factors and reviews. They help build your online reputation and authority by getting positive customer reviews on platforms like Google My Business, Yelp, and Facebook. Ensure consistent, accurate business info across directories, claim your Google profile and include reviews on your website. This way, your customers will find you effortlessly.
Advertising for your moving company
Local Services ads are a particular form of online advertising that Google provides for local businesses like yours. They can be a huge help to the marketing efforts of your moving company. They are a great way to get your business more exposure, leads, and bookings. You can set your budget based on how many leads you want, and you can track your performance all time.
For its part, PPC ads are another type of online advertising you can use in your marketing strategy. PPC ads are sponsored ads on search engines or other websites when someone searches for keywords related to your services.
PPC ads work on a bidding system: You set the maximum amount you are willing to pay for each click on your ad, and you compete with other advertisers for the ad space. The higher your bid and the more relevant your ad is to the user’s query, the more likely your ad will appear.
Social Media for Your Moving Company
To grow your moving company in 2024, you must recognize the power of social media platforms and influencers. Social media is where people find information, reviews, recommendations, and inspiration for their next move. Influencers are trusted voices who can showcase your services, share your stories, and persuade their followers to choose you over your competitors.
Thus, identifying your target audience and the platforms they use is a crucial factor. Different social media platforms have different demographics, features, and purposes. For example, if you want to reach families moving to a bigger house, you should focus on Facebook and Pinterest. There you can post helpful tips, testimonials, and photos that showcase your quality, safety, and professionalism.
As you can read above, families are a crucial segment of your target audience. That’s why your marketing strategy also must show how you can make their relocation easier and stress-free as a moving company.
But it’s not enough to say it! You need to show them why they should choose you over other moving companies, how you can solve their problems and fulfill their needs, and what makes you different and better. For example, you can post before-and-after photos of your moving projects, videos of your team in action, testimonials from happy customers, tips on how to pack and unpack efficiently, FAQs about your services, discounts and promotions, behind-the-scenes stories, and more.
Finally, you can collaborate with influencers who have a relevant and engaged audience. They can help you reach new customers, increase your brand awareness, boost your credibility, and drive more traffic and conversions to your website.
StoryLabs: Your Success Partners
We hope these tips help you prepare for 2024 and the potential growth of the moving industry. But, finding an effective marketing strategy for your moving company is challenging, so don’t face it alone. At StoryLabs Media, we have the most qualified professionals to grow your business without much effort on your part.
Visit our section of marketing services and discover which one best suits the needs of your moving company. Join now the many home services businesses making a difference with us.
StoryLabs Media has customized solutions for you. Don’t miss our articles with relevant information on the latest marketing trends for home services companies. And be sure to follow us on Facebook. We have exciting content for you!
